In case you missed this lively program presented earlier this month by Kelly Hornbuckle, Manager of Marketing & Communications, Georgia Restaurant Association, you can view her presentation. (We will also have a recording of this program available in the video event archives section of our web site in the near future.)
Kelly talked about how nonprofit organizations can leverage Web 2.0 tools and do more with less. The program discussed using social media to find creative ways to drive your organizations’ missions forward; to increase donations with applications and widgets and to use search functionality to attract new donors with similar interests; to raise mission awareness through the viral nature of web 2.0 with measurable web traffic; and to mobilize volunteers using technology that makes recruiting and volunteering easier than ever. She referred to a helpful webinar available from Pro Bono Partnership of Atlanta on the “Legal Issues of Social Networking.”
You may also want to look at The Case Foundation’s web site which has a resource page with links and tutorials on social media sites for nonprofits.
Another resource comes from the Foundation Center-Washington DC’s program “Facebook, Twitter, and Causes -- Are They Right for Your Organization?” In this program, three speakers discussed social media and how nonprofits can use these outlets to connect with their constituents and raise awareness of their message. Panelists included:
• Dahna Goldstein, Founder of Philantech, LLC
• Jocelyn Harmon, Director of Business Development for Triplex Interactive and blogger at Marketing for Nonprofits
• Evan C. Parker, Manager of Digital Membership for The Nature Conservancy
You can find the slides for Dahna and Jocelyn's presentation and for Evan's presentation online. Here are some highlights from the program:
• The Pew Internet and American Life Project has compelling statistics on Internet use that can be useful in planning a social media strategy.
• Panelists reinforced the reality that social media helps you engage new audiences rather than turn them into immediate donors.
• Panel members had different opinions on which social media tools were most effective, but all agreed that picking a social media tool based on which would appeal to your organization's primary audience is critical.
In case you were wondering, most people agree that social media tools are the wave of the future and not a flash in the pan. Please share your thoughts and experiences with social media.
Joanne Kepics, Regional Training Coordinator, Foundation Center-Atlanta
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