In this economy, it is hard to find a story with anything other than dire predictions for the days ahead. The Southeastern Council of Foundations, however, recently called our attention to a more optimistic article by Sean Stannard-Stockton that appeared on the Financial Times' web site.
In "The Second Wave of Giving Will Roll On", Stannard-Stockton proposes that philanthropic giving, much like the economy in general, is cyclical in nature. He cites the example of the dot com bubble earlier this decade, when philanthropy faded into the background as other, more pressing financial needs took precedence over charitable giving. Since that time, individual giving and voluntarism have again taken center stage, due in no small part to innovative services like GlobalGiving.org, Facebook Causes, and Change.org.
Stannard-Stockton proposes that in the coming years, the convergence of baby boomer wealth and the social activism of Generation Y will help the nonprofit sector grow even further, becoming stronger and more resilient. U.S. philanthropy, much like the economy, will recover from the current downturn, and with recovery will come a second wave of philanthropy.
For further reading on current issues and emerging trends in philanthropy, we recommend the following titles:
Causewired: Plugging in, Getting Involved, Changing the World, by Tom Watson (Hoboken, NJ: John Wiley & Sons, 2009), describes how the generation known as Millennials, in addition to using sites such as Facebook and MySpace for social networking, are also engaging in philanthropic activities through online means and are actively supporting such causes as DonorsChoose and Kiva. Some other terms that are used to describe the trend are "online social activism" and "peer-to-peer philanthropy." Watson's goal in writing this book is to outline, with examples, the changes that are taking place and that will have an impact on charities and politics.
Momentum: Igniting Social Change in the Connected Age, by Allison Fine (San Francisco, CA: Jossey-Bass, 2006), outlines the online interconnectedness that is possible for organizations seeking to embrace social change in their communities. Using the term "connected activism" to describe the potential of newer technologies, the author provides guidance for fostering social networks.
To find more books, articles, and other resources on the future of philanthropy and trends in giving, you can search our Catalog of Nonprofit Literature(CNL) for the subjects "Philanthropy--analysis", "Philanthropy--trends", or "Philanthropy--economic aspects".
Links to additional resources and information on engaging youth in philanthropy can be found in this resource list at our web site.
For more articles and analysis on the current economic crisis and the nonprofit sector, see the Foundation Center's Focus on the Economic Crisis.
Stephen Sherman, Reference Librarian, Foundation Center-Atlanta
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