Marketing Your Nonprofit

With the current economic downturn, it will be more important than ever for nonprofit organizations to stay visible in their communities.  A coherent marketing plan can help communicate the value of your nonprofit's services and help ensure that the organization receives sufficient funding for the future. With that in mind, I would like to suggest the following resources for nonprofits looking to create or revise a marketing plan:

In February, The Foundation Center-Atlanta will be hosting a special workshop on all aspects of marketing your organization.  This session will be led by Alex Benson, President/CEO and founder of Red Phoenix Marketing Group.  For more information and to register for this event, click here. 

You can find books, articles, and other resources related to nonprofit marketing by performing a subject search in the Catalog of Nonprofit Literature for any of the following:

• Nonprofit organizations--marketing
• Nonprofit organizations--marketing--handbooks, manuals, etc
• Nonprofit organizations--communications
• Nonprofit organizations--public relations

More information on nonprofit marketing can be found at the following web sites:

• Georgia Center for Nonprofits - Marketing
  Contains a listing of FAQs covering marketing, advertising, public relations and communications strategies
• Nonprofit Good Practice Guide - Marketing and Communications
  Offers links to resources with information on all aspects of marketing and communications.
• Society for Nonprofit Organizations - Nonprofit Links - Marketing
  Provides links to training opportunities, sites for marketing professionals, and additional organizations with information on nonprofit marketing.

See also these recent and past posts from the Foundation Center's blogs:

• Creative Marketing for Nonprofits on a Budget
  Philanthropy Front and Center-Cleveland (1/7/09)
• Grass Roots Marketing Strategies for Nonprofits
  Philanthropy Front and Center-Atlanta (9/3/08)

Know of a resource not mentioned here that you would like to add?  Have an example of a successful marketing program with your nonprofit?  Let us know in the comments section below. 

Stephen Sherman, Reference Librarian, Foundation Center-Atlanta

Comments

[Jeff Paul Scam]

Where I come from girls are considered to know nothing about IT, but my girls and I started a blog and promoted it to receive some visits. It’s a start but we will not back down from this challenge.

[Jeff Paul Scam]

In this time of economic recession and downfalls it's better to adopt secured businesses like internet Marketing .

[Jeff Paul Forum]

with growing competition you may find insecured earning , internet marketing brings ways to direct eanring and promotion with streams of sales income .