According to the GivingUSA reports for at least the last 5 years, more than 70% of the $378 billion contributed to nonprofits each year has come from individuals—and if you factor in family foundations, that number probably comes close to 80%.  Since individuals consistently make up the largest donor group, it is worth looking at how to can create a sustainable fundraising model that focuses on building relationships with your donors.

Mobile giving is a particularly effective fundraising channel, because you’re meeting donors where they are, often through interfaces that they’re already familiar with using. In this article, we’ll cover 5 tips that can help your organization maximize its giving potential.

Prospect research is the key to unlocking a veritable treasure chest of donor data. And with that treasure chest of data, your nonprofit can develop a well-informed strategy to cultivate, solicit, and steward your top prospects.

Major gift acquisition isn’t an easy feat. But, few things that are truly worthwhile are. So you have to be strategic about how you plan every stage of the process: from identification to cultivation to solicitation to stewardship. We'll focus on the first stage: prospect identification.

You don’t have to reach for the stars--like Oprah Winfrey--to find generous donors. Fundraising coach Paul Jolly says connecting with a good prospect is as easy as ABC.

Ever wondered if you can raise money through fiscal sponsorship and crowdfunding to support a creative project? Dianne Debicella and Theresa Hubbard from Fractured Atlas joined Foundation Center West to share information on how to combine fiscal sponsorship and crowdfunding to support artistic projects.

No matter how fantastic the cause, a fundraiser will not get results without nailing the basic skills of making donors feel comfortable, getting past gatekeepers, and getting prospects to return calls. Read on to learn how to get donor prospects to call you back.

Asking your donors to make an investment in your organization that will make an impact on the world is one the greatest things you can do for a donor. Donors want to give. They need to give. Donors experience joy in their lives when they give their money away.

Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships, and plenty of supporters to share the load. But if you haven’t done one before, getting started can feel overwhelming.

Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. So the fundraising strategies you employ during year-end should be rock solid. Here are three e-mail tactics that are relatively painless to implement.