Blog posts from January 2015
People are 17 times more likely to email a friend a link to a video than a link to an article. As a “megaphone for your message,” video are just as important as websites to connect with potential donors or participants. Benjamin Packard, founder of Retainer Media, a boutique video production company that works with nonprofits and social enterprises, provides tips for novices in this event recap.
Thinking about running a crowdfunding campaign for your nonprofit idea or project? Matt Fieldman, CEO of digital marketing firm Rockit Results, offered five questions for your decision-making process in this recap of a Foundation Center Cleveland event in December 2014.
Nonprofits need to focus on communicating impact with donors all year long, not just as a means to meet year-end goals. This recap of a session presented by Bill Mountcastle, President & Principal Advisor at Health Philanthropy Services Group, LLC, explains why.